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Weaknesses and Strengths
Default Font Size (Weakness)
The font size is relatively small. Taking the left-side menu for example,
after clicking on the header, the sub-headers appear with the same font which
confuses consumers. Despite their effort to use different colors to
differentiate the difference in headers.
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Ease in Navigation (Strength)
Despite the clustering of categories in the left-side menu, categories are still
well classified and there is a search function on the upper top right corner of
the side that aid consumers to look for what they want directly than look
through the site.
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Wide Range of Products but not well presented
(Strength/Weakness)
From a consumer point of view, the site do provide a wide range of products
but without prior knowledge of what to look for, the site is basically slamming
consumers with all their products without being able to classify and focus on
their targeted market.
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Customer Relationship Management (Strength)
The site allow hassle free registration which allow return customers to make
their purchase again without filling up details such as addresses. The site also
e-mail existing customers to inform them on new promotions and updates on new
products.
Comparing of Prices unavailable (Weakness)
Compared to other E-commerce giants such as
nextag.com, OnlineShop Singapore fails to compare prices with other
local E-commerce sites. This will result in inability to reduce market
uncertainty thus unable to close the deal immediately without causing doubt that
the prices are competitive.
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Excellent After Sales Service (Strength)
After confirmation of purchase, the site does not just stop by sending a
confirmation e-mail. It continues to update customers on the Order Status,
bringing the customer through the whole check-out process. This makes the
customers comfortable as they are aware of the stages at which their purchases
are at without worrying that they would not be informed if there is a delay.
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Picture of Products are of poor resolution (Weakness)
Taking for granted at IE today are able to magnify photos of the website easily,
the site fails to identify the possibility that customers may not be that
IT-savvy. When it comes to purchase of electronic products, customers want to
see details of the product. Providing images that are small and of poor
resolution definitely is a turn off for many.
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Does not stop at E-commerce (Strength)
The site does not stop plainly at E-commerce. It also welcome enquiries of the
following.
- Entrepreneurs, Students, or individual to purchase or
consign our products for events, bazaar etc.
- Wholesale purchases from retailers, corporate,
individuals etc.
- Suppliers, and retailers, and individuals who wish to
supply or consign products to us to sell on OnlineShop.com.sg.
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